BE MORE Visual Identity

Creating a brand and visual identity for products and communications materials


Context

BE MORE is a start-up in New York City where I work as the Design & Strategy Manager

Role

Communications Strategy & Design, Visual Design, Storytelling

Team

Anurag Gupta (CEO/SME), Roz Zavras (Director of Ops)

Tools

Adobe Illustrator, InDesign, Photoshop, Premier, After Effects, Microsoft Powerpoint


visual-identity.jpg
 
 

Introduction

BE MORE is a learning & development company that trains professionals in mindfulness-based tools that measurably reduce bias. We’ve worked with over 200 clients across multiple industries including Northwell Health, UVA Health System, NYC Department of Education, FDNY, New York Women’s Foundation, American Museum of Natural History, PBS, IBM, Barclays, Merrill Lynch, Brooklyn Navy Yard, The Shed NY, and Lululemon.

In my role as Design & Strategy Manager, I was the head of our brand and visual design. I created a visual identity to represent our values and implemented this identity across all our products and marketing materials. Below is a sample of various designs for digital and print.

 
 
 

Presentations & Pitch Decks

Prepared presentations for in-person unconscious bias workshops as well as pitch decks for clients and investors.

 
 
 

Print Materials

Designed workbooks, activity cards, handouts, flyers, bookmarks, stickers and more for workshop activities and promotional materials.

 
 
 

Infographics & Visualizations

Designed infographics, data visualizations, and other graphics/visual elements for digital and print.

 
 
 

Promotional Videos

Created promotional videos for our products and services to show on our website and social media.

 
Previous
Previous

Information Design

Next
Next

Screwed