BE MORE Visual Identity
Creating a brand and visual identity for products and communications materials
Context
BE MORE is a start-up in New York City where I work as the Design & Strategy Manager
Role
Communications Strategy & Design, Visual Design, Storytelling
Team
Anurag Gupta (CEO/SME), Roz Zavras (Director of Ops)
Tools
Adobe Illustrator, InDesign, Photoshop, Premier, After Effects, Microsoft Powerpoint
Introduction
BE MORE is a learning & development company that trains professionals in mindfulness-based tools that measurably reduce bias. We’ve worked with over 200 clients across multiple industries including Northwell Health, UVA Health System, NYC Department of Education, FDNY, New York Women’s Foundation, American Museum of Natural History, PBS, IBM, Barclays, Merrill Lynch, Brooklyn Navy Yard, The Shed NY, and Lululemon.
In my role as Design & Strategy Manager, I was the head of our brand and visual design. I created a visual identity to represent our values and implemented this identity across all our products and marketing materials. Below is a sample of various designs for digital and print.
Presentations & Pitch Decks
Prepared presentations for in-person unconscious bias workshops as well as pitch decks for clients and investors.
Print Materials
Designed workbooks, activity cards, handouts, flyers, bookmarks, stickers and more for workshop activities and promotional materials.
Infographics & Visualizations
Designed infographics, data visualizations, and other graphics/visual elements for digital and print.
Promotional Videos
Created promotional videos for our products and services to show on our website and social media.